This proposal notes a lack of access to clean water and sanitation, insufficient capital, lack of awareness, and problems with existing solutions as major challenges. The team recommends partnering with multinational consumer packaging goods corporations (CPGs) to create local community utilities, employ an innovative loyalty system, and to leverage the CPG's marketing budget to raise awareness.
Providing Access to Safe Water and Sanitation for the Bottom of the Pyramid
Challenges: Improper Sanitation, General Financial Risks, General Access, Social, Cultural, and Political, Financing, Water Quality, Access, Limited Financing Options and/or Access to Funds, Water Mafia/Black Market, Political Barriers and Stakeholder Buy-In
Solutions: Partnership Building, Entrepreneuship Focused, Community Level Solution, Micro-Finance Institutions and Loans, External Industry and/or Sector Model , Awareness and/or Reporting, Economic and Commercial, Business-Led, Public-Private Partnership (Multiple Stakeholders), Water Mains, Financial, Social, Technology
